Stadt Zürich
Museumsnetz
Digital experience






Museum tour made easy.

For the Museumsnetz Zürich project, I designed the entire brand identity, implemented the campaign and created the digital look and feel.


The city of Zurich aims to make its diverse museum landscape more visible. As part of this initiative, the city launched the two-year campaign Museumsnetz Zürich, with tram and bus stops playing a key role.

Open live website

Role: Brand Design, UI Design, Campaign
Agency: Process

 


Onboarding

The campaign starts in the summer of 2024. By mid-August, ground signs and boards will be installed at all 36 tram and bus stops in Zurich that are near one of the over 50 Zurich museums, pointing to the Museumsnetz Zürich. These ground signs include a QR code that leads to the digital platform.

Additionally, posters and other communication measures will be featured in the trams. Campaign material will also be provided to museums for use across various channels.

The new digital platform offers an overview of Zurich's museum landscape and assists with planning individual museum visits.

Visit Museumsnetz








Credits

Markus Hammer, Creative Director
Timon Gschwind, Motion Designer
Wanda Honegger, Digital Designer