Curious and driven
by boldness.
Without a doubt, I would describe myself as an enthusiastic person who loves design and good ideas, pushing them forward. With a lot of humor and passion, I find myself right at home in the world of brands. I love everything that moves and is at the forefront of techniques and technologies.
Get in touch
Where I truly shine
Creating and challenging holistic ideas, Digital Brand Design, Art Direction, Developing Design Systems, UI Design, Thinking in motion, Logo Design
To whom I proved it
Migros, Stadt Zürich, Adnovum, Switch, Swiss Life, Ochsner Shoes, UBS, EKZ, PK Rück, LSA, LEM, finpension, Freies Gymnasium Zürich, Bell Food Group, VBZ, HARO
Where I truly shine
Creating and challenging holistic ideas, Digital Brand Design, Art Direction, Developing Design Systems, UI Design, Thinking in motion, Logo Design
To whom I proved it
Migros, Stadt Zürich, Adnovum, Switch, Swiss Life, Ochsner Shoes, UBS, EKZ, PK Rück, LSA, LEM, finpension, Freies Gymnasium Zürich, Bell Food Group, VBZ, HARO
Working experience
Winter 2025
Snowboard Instructor
at Outdoor
This winter, I’m jumping into a passion project: swapping screen time for mountain air to clear my head. As a snowboard instructor, I’ll be sharing my love for the sport with guests, inspiring and coaching them in Grindelwald with the beautiful mountains as our backdrop. I’ll be doing what I do best: keeping the vibes fun and energetic, sparking excitement, exploring the stunning surroundings and making sure everyone has an unforgettable (and safe) experience. The season runs until the end of March — I will make the most of it! 🏂
2019–2024
Designer, Brand & Digital
at Process in Zurich
I spent 5 amazing years at Process, working with an incredible team to create standout brands, digital products and campaigns. During this time, I gained valuable experience across a wide range of companies and industries. I became a skilled designer, not just mastering the craft but also thinking strategically and pushing ideas to new heights. As a team player, I took ownership of projects, communicated openly, and welcomed challenges. My focus was always on crafting clear, impactful designs that resonated emotionally with users. I also built a strong understanding of digital implementation, learning how other disciplines connect with my own work, especially in brand design, UI design, design systems, interaction design, and content production.
Process is an independent branding and communications agency with offices in Switzerland, China, and Taiwan. As brand specialists, we take a holistic approach to help companies achieve their goals. Our work has won numerous awards.
2018
Design internship
at Fuenfwerken Design
in Berlin
Fuenfwerken Design is one of the top agencies in Berlin, recognized for its strategic and innovative approach to brand development across diverse industries. Helmut Ness and Marius Hanf introduced me to strategic processes and emphasized the importance of establishing a unique brand essence for every brand before diving into the design process.
2015–2019
Education as a graphic designer at Fachklasse St.Gallen
Over the four years, I learned a lot through experimentation, rethinking and perseverance. In the specialized class, subjects covered include typography, layout, videography, motion design, coding, sketching and photography. I graduated with the highest grade in the region St. Gallen.
Continuing education
2024
Enterprise Design Thinking Practitioner
The IBM Design Thinking Course gave me a great overview of key skills for working in an interdisciplinary team, where thinking and strategy come before designing. I learned how to turn ideas into clear actions, uncover the roots of complex problems, deeply understand user needs, test solutions quickly and tell compelling stories. It’s a short course, but it reinforced my interest in combining strategy and creative thinking to drive meaningful outcomes in consulting and agency work.
2023
Business English & Business Management
I completed the Business English C1 and Business Management Certificate at Stafford House London, where you can choose modules based on your interests and career goals. I focused on topics suited for working in a corporate environment.
My two months in London were a melting pot of cultures, filled with new tools, design inspiration, work strategies and constant communication – exactly what my job entails: effective communication.
2022–2023
CAS Type & Brand
at ZHdK
The one-year training comprises two parts that are ultimately combined: strategic brand development and a deep dive into type design. I’ve drawn many fonts and as a final project, I conceived a new brand design for Luxemburgerli based on my custom font.
2021–present
Jury at Awwwards
At Awwwards, I study, analyse and provide jury feedback for the best websites being developed worldwide today.