Art Director crafting irreplaceable brands.

I have a background in branding, where design meets technology, AI and (e)motion. I believe great design starts with asking the right questions. That’s why I begin every project by understanding the brand, the people behind it and the feeling it should create before shaping digital experience that resonates with you and your audience.

I’ve worked with Swiss companies and creative agencies in Zurich and Berlin, am part of the Awwwards Jury and built my own tech startup along the way. It shaped how I think about design, product and strategy.