Brand Design
Motion Behaviour

Bringing Adnovum 
into a New Era

This is how to reposition a Swiss IT service provider while bringing its origins and strategy to life.

My part: Conceptual development of the design routes for the rollout of Adnovum, from logo to typography, imagery, icons, layout, and motion, as well as its implementation across online, offline, and signage platforms.

Role: Brand Design, Logo Design, Motion Concept
Agency: Process

Core elements

During the installation of the new logo along the railway tracks at Zurich Main Station, I directed the filming with a drone operator and produced a case film from the footage. Seeing the logo light up every day fills me with pride.

The website was created as part of a prototype and implemented by Adnovum.


Markus Hammer, Creative Director
Timon Gschwind, Motion Designer
Wanda Honegger, Digital Designer
Simon Wüthrich, Strategist