Brand Identity
Custom Typeface

The brand becomes 
light and airy.

As part of a continuing education program Luxemburgerli was redesigned and is now evolving as a vibrant Zurich luxury brand. Along the user journey all touchpoints were redeveloped to create a unified and distinctive identity.

Variable typeface


My focus was on the development of a variable font «Cream Sans», which captivates with its crisp and creamy shapes, making each letter a masterpiece.

The variable font transitions from a bold to an airy light typeface.

Bold tone of voice

Advertising and new packaging


Campaign for Valentines Day

Credits to my mentors

Ian Party, ZHdK / newglyph
Marcel Morach, ZHdK / Wirz
Markus Hammer, Process