I have a background in branding, where design meets technology,
AI and (e)motion.
I believe great design starts with asking the right questions.
That’s why I begin every project by understanding the brand, the people behind it
and the feeling it should create before shaping digital experience that resonates with you and your audience.
I’ve worked with Swiss companies and creative
agencies in Zurich and Berlin,
am part of the Awwwards Jury
and built my SaaS startup along the way.
It shaped how I think about design, product and strategy.
Selected
cases
Explorative playground
In my playground, everything that emerges during exploration,
experiments finds its place.