UBS Switzerland
Logo design
Designing the Fourth Key
UBS key4 is a digital platform by UBS that lets users easily compare and take out mortgages directly online. Designed for a new generation of banking customers, it combines UBS’s financial expertise with a fully digital experience — accessible anytime, anywhere. The name key4 refers to the fourth key, extending the three keys of the UBS logo into the digital world.
We translated the distinctive key shape from the UBS logo into a new emblem for key4, creating a secure and contemporary mark that connects tradition with innovation. The key4 wordmark itself acts as a symbolic key to UBS’s online mortgage experience.
Role: Logo Design, Core Brand Elements
Agency: Process
The Optimo typeface meets the digital requirements and the color palette strikes a balance between distinctiveness and maintaining a reassuring connection to UBS branding for customer confidence.
Credits
Armin Niederberger, Creative Director
Alexander Colby, Design Lead