Switch
Brand Refresh
Digital experience
Switching to the Future
With its roots tracing back to 1987, Switch engages in a strategic rebranding collaboration with Process. The revitalized brand design, accompanied by a streamlined product portfolio, signifies Switch's proactive role as a digital pioneer, steering Swiss universities towards a secure digital future while adeptly addressing the dynamic challenges presented by the evolving landscape of digital education.
Role: Brand Design, UI Concept, Motion Concept
Agency: Process
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Problem and hypothesis
Switch had outgrown the look of an infrastructure provider. Digitally it still felt technical, not like the guide helping Swiss universities into a secure digital future.
Hypothesis: if brand, product portfolio and digital interface share one clear, approachable design language, universities, students and partners find the right entry faster and the brand scales consistently through a shared system.